Section 5: Research approach and methodologies

Section Five: Research approach and methodologies


 What type of research approach and methodologies are you likely to use and why? What your areas of research will cover:


5.1 Research methodology is considered as an effective process which is applied by researcher to collect reliable information about the project. For this research onion framework is consider best model which has inner and outer layer. In this different layer have different approaches and methods which are determined as under:

5.2 Research approach: Inductive and deductive are consider two types of research approach. According to this project, inductive approach will  be applied by investigator because it help them by giving accurate information about the benefits and risks of offshoring and outsourcing on business operations.

5.3 Research Philosophy: There are two kind of research philosophy which is positivism and interpretivism. According to current research, interpretivism philosophy will be followed by investigator. As it will help them to gather appropriate data about the study.


5.4 Research strategy: Observation, survey, case study, questionnaire etc. are consider as a different types of research strategy which is essential for investigator to collect accurate information about the study. According to this project, questionnaire will be applied by researcher to gather reliable as well as valid data about the benefits and drawbacks of offshoring and outsourcing upon business operations of M&S. 

5.5 Data sources: primary and secondary are consider two types of data sources which is used for this project to collect in-depth and appropriate data about the topic. Under primary research, questionnaire will be used whereas for accumulating secondary data, books, Magazines etc. will be applied by researcher. All these are important sources applied by researcher to accumulate in-depth and reliable  information.

5.6 Sampling method: There are two types of sampling which is probability and non-probability

For this project, probability sampling will be applied because it not need excess time, cost of an organisation. On the other side, non-probability sampling is not useful for this research because it require maximum time of the organisation. With the help of probabilistic sampling 50 respondents have been chosen.