What type of research approach and methodologies are you likely to use and why? What your areas of research will cover:
5.1 Research methodology is considered as an effective process
which is applied by researcher to collect reliable information about the
project. For this research onion framework is consider best model which has
inner and outer layer. In this different layer have different approaches and
methods which are determined as under:
5.2 Research approach: Inductive and deductive are consider
two types of research approach. According to this project, inductive approach
will be applied by investigator because
it help them by giving accurate information about the benefits and risks of
offshoring and outsourcing on business operations.
5.3 Research Philosophy: There are two kind of research
philosophy which is positivism and interpretivism. According to current
research, interpretivism philosophy will be followed by investigator. As it
will help them to gather appropriate data about the study.
5.4 Research strategy: Observation, survey, case study,
questionnaire etc. are consider as a different types of research strategy which
is essential for investigator to collect accurate information about the study.
According to this project, questionnaire will be applied by researcher to
gather reliable as well as valid data about the benefits and drawbacks of
offshoring and outsourcing upon business operations of M&S.
5.5 Data sources: primary and secondary are consider two
types of data sources which is used for this project to collect in-depth and
appropriate data about the topic. Under primary research, questionnaire will be
used whereas for accumulating secondary data, books, Magazines etc. will be
applied by researcher. All these are important sources applied by researcher to
accumulate in-depth and reliable
information.
5.6 Sampling method: There are two types of sampling which is probability and non-probability